Post by nurnobisorker13 on Oct 26, 2024 8:55:42 GMT
How do I promote my online store? ” is a very common question among those who are taking their first steps in the world of e-commerce . Both at the moment when they take the step of setting up an online store , and now that we are entering the final stretch of the year and the time has come to evaluate achievements and set new goals.
If you are also wondering how to promote your online store , we are sorry to say that there is no universal answer, as it will depend on many factors; but in this post we are going to try to give you some ideas so that your ecommerce reaches more people and in this way you can sell more .
According to the eighth edition of the IAB Spain E-commerce study , online shopping penetration continues to grow and in 2022 it has reached 78% of Spanish Internet users between 16 and 70 years old. With this data, added to the effects of the pandemic, many brands and physical bulk telegram blast stores have taken the step to sell (also) on the Internet . But there is little point in setting up an online store if no one knows about it or if users looking for a product cannot find it. SEO and pay- per-click campaigns will be two great allies to make your online store known , but they are not alone, social networks are also a key element to gain visibility .
Optimize your online store + create valuable content . Appearing on the first page of results when a user searches for a product or information on a topic is a good way to make yourself known. This applies both to the more static content on the website (such as categories and product pages) and to the periodic content of a blog. Of course, we recommend that you do this with quality content that really provides them with the information they are looking for. A keyword study will help you discover the interests of your target audience and create a content plan .
In addition to writing based on the keywords that interest us, we will need to do more in-depth SEO work: creating links that help us, optimizing our website to make it “friendly” for search engine robots… It is a long-term job and the results are not immediate, but it is worth it.
Pay per click campaigns . Running advertising campaigns on Google is often a good way to gain visibility and attract users to an online store in a short time . This post about the types of ads on Google Ads can help you understand more clearly what you could do and what each modality entails.
Social media also offers numerous possibilities for gaining visibility. Beyond the organic dissemination of your news, you can run paid campaigns , special promotions or welcome discount codes, tag your store's products on Instagram , giveaways and contests ... The choice of the most appropriate actions will depend on many factors: What resources do you have? What is the target audience of your online store? Does your physical store already have a solid community of followers or are you starting from scratch?
Email marketing campaigns . If you already have a database of customers (or potential customers) from your physical store, but you want to let them know about your online store, email marketing can be a good way to do so. In fact, it remains one of the most effective online marketing tools if done with the right approach (in this other post you can see how to do successful email marketing campaigns ). Of course, remember that you must comply with the laws regarding data protection .
Actions with influencers. Beyond these “own” means, a great way to gain visibility is to have third parties (who already have a loyal audience and a track record publishing content related to your sector) talk about your online store. To do this, you can send them samples of your products, discount codes… This is also a task that requires a good analysis and a lot of dedication; to make it a little easier for you, we leave you two posts on the subject: How to find influencers and Trends in marketing with influencers .
Press releases and collaborations with industry blogs . In addition to influencers, there are many media outlets that cover the creation of new businesses and to which you can send a press release announcing the launch of your online store.
You can also write guest articles on blogs or online publications in your sector (on fashion if you have a clothing store; on cooking if it is a food store, etc.). This action is also a very interesting technique to obtain quality links (dofollow and with an interesting anchor text) that have an impact on the SEO positioning of your online store, as we mentioned in the first point.
In any case, the techniques we have mentioned are just some ideas of actions you can take to promote your online store… The choice of one action or another will depend on many factors: your starting point, type of company, target audience… Therefore, before launching into action, a good analysis is necessary to help you define your plan to promote your e-commerce. If you need help throughout this process, do not hesitate and contact us .
If you are also wondering how to promote your online store , we are sorry to say that there is no universal answer, as it will depend on many factors; but in this post we are going to try to give you some ideas so that your ecommerce reaches more people and in this way you can sell more .
According to the eighth edition of the IAB Spain E-commerce study , online shopping penetration continues to grow and in 2022 it has reached 78% of Spanish Internet users between 16 and 70 years old. With this data, added to the effects of the pandemic, many brands and physical bulk telegram blast stores have taken the step to sell (also) on the Internet . But there is little point in setting up an online store if no one knows about it or if users looking for a product cannot find it. SEO and pay- per-click campaigns will be two great allies to make your online store known , but they are not alone, social networks are also a key element to gain visibility .
Optimize your online store + create valuable content . Appearing on the first page of results when a user searches for a product or information on a topic is a good way to make yourself known. This applies both to the more static content on the website (such as categories and product pages) and to the periodic content of a blog. Of course, we recommend that you do this with quality content that really provides them with the information they are looking for. A keyword study will help you discover the interests of your target audience and create a content plan .
In addition to writing based on the keywords that interest us, we will need to do more in-depth SEO work: creating links that help us, optimizing our website to make it “friendly” for search engine robots… It is a long-term job and the results are not immediate, but it is worth it.
Pay per click campaigns . Running advertising campaigns on Google is often a good way to gain visibility and attract users to an online store in a short time . This post about the types of ads on Google Ads can help you understand more clearly what you could do and what each modality entails.
Social media also offers numerous possibilities for gaining visibility. Beyond the organic dissemination of your news, you can run paid campaigns , special promotions or welcome discount codes, tag your store's products on Instagram , giveaways and contests ... The choice of the most appropriate actions will depend on many factors: What resources do you have? What is the target audience of your online store? Does your physical store already have a solid community of followers or are you starting from scratch?
Email marketing campaigns . If you already have a database of customers (or potential customers) from your physical store, but you want to let them know about your online store, email marketing can be a good way to do so. In fact, it remains one of the most effective online marketing tools if done with the right approach (in this other post you can see how to do successful email marketing campaigns ). Of course, remember that you must comply with the laws regarding data protection .
Actions with influencers. Beyond these “own” means, a great way to gain visibility is to have third parties (who already have a loyal audience and a track record publishing content related to your sector) talk about your online store. To do this, you can send them samples of your products, discount codes… This is also a task that requires a good analysis and a lot of dedication; to make it a little easier for you, we leave you two posts on the subject: How to find influencers and Trends in marketing with influencers .
Press releases and collaborations with industry blogs . In addition to influencers, there are many media outlets that cover the creation of new businesses and to which you can send a press release announcing the launch of your online store.
You can also write guest articles on blogs or online publications in your sector (on fashion if you have a clothing store; on cooking if it is a food store, etc.). This action is also a very interesting technique to obtain quality links (dofollow and with an interesting anchor text) that have an impact on the SEO positioning of your online store, as we mentioned in the first point.
In any case, the techniques we have mentioned are just some ideas of actions you can take to promote your online store… The choice of one action or another will depend on many factors: your starting point, type of company, target audience… Therefore, before launching into action, a good analysis is necessary to help you define your plan to promote your e-commerce. If you need help throughout this process, do not hesitate and contact us .