Post by juwel3020 on Nov 25, 2024 9:52:06 GMT
Psychology plays an important role in marketing , as it understands how the human mind works, taking into account the social, political and cultural factors of its environment. In this way, it can influence the purchasing decisions of potential consumers.
Psychology applied to marketing
The key is how to use this information in sms services planning marketing strategies , increasing sales and in turn, making consumers happy, this being the result of psychology applied to marketing.
What is Psychology applied to Marketing?
Every action or decision made by a consumer or user is previously influenced by numerous psychological stimuli of various kinds, such as their emotions, preferences and rejections. Therefore, human decisions are initiated by a psychological impulse. That is why it is so important to induce the individual to decide according to what is planned in the marketing strategy and thus achieve that he goes from being an ordinary individual to a potential consumer.
How does the process of psychology applied to marketing influence the consumer?
Psychology is a process made up of techniques, tools and knowledge that allow us to understand the stimuli that most influence people, what they focus on and what draws their attention.
This psychological process applied to marketing makes the latter echo all these impulses in a more evident and attractive way, influencing the consumer's purchasing decision-making.
Examples of psychology techniques applied to marketing
“New AS application” announcement
A good example of the enormous relationship between psychology and marketing and advertising campaigns can be seen in the advertisement for the new application of the sports newspaper AS. In this case, the aim is to give simple explanations why people like them more.
The message conveyed by the AS app ad is very psychological, as it says that you can easily personalise the content that interests you: football results, your teams, players, etc.
Coca-Cola's “Coca-Cola breaks the ice for you” ad
This advertisement is a clear example of the use of psychology to carry out a marketing campaign. In this case, the brain records the information graphically and completes everything that our eyes cannot see , through images and not letters or numbers. In other words, it uses the ability to graphically and positively imagine everything that we cannot see explicitly.
Psychology applied to marketing
The key is how to use this information in sms services planning marketing strategies , increasing sales and in turn, making consumers happy, this being the result of psychology applied to marketing.
What is Psychology applied to Marketing?
Every action or decision made by a consumer or user is previously influenced by numerous psychological stimuli of various kinds, such as their emotions, preferences and rejections. Therefore, human decisions are initiated by a psychological impulse. That is why it is so important to induce the individual to decide according to what is planned in the marketing strategy and thus achieve that he goes from being an ordinary individual to a potential consumer.
How does the process of psychology applied to marketing influence the consumer?
Psychology is a process made up of techniques, tools and knowledge that allow us to understand the stimuli that most influence people, what they focus on and what draws their attention.
This psychological process applied to marketing makes the latter echo all these impulses in a more evident and attractive way, influencing the consumer's purchasing decision-making.
Examples of psychology techniques applied to marketing
“New AS application” announcement
A good example of the enormous relationship between psychology and marketing and advertising campaigns can be seen in the advertisement for the new application of the sports newspaper AS. In this case, the aim is to give simple explanations why people like them more.
The message conveyed by the AS app ad is very psychological, as it says that you can easily personalise the content that interests you: football results, your teams, players, etc.
Coca-Cola's “Coca-Cola breaks the ice for you” ad
This advertisement is a clear example of the use of psychology to carry out a marketing campaign. In this case, the brain records the information graphically and completes everything that our eyes cannot see , through images and not letters or numbers. In other words, it uses the ability to graphically and positively imagine everything that we cannot see explicitly.